Henkel acquires 75% stake in German D2C platform

MOSCOW (MRC) -- Henkel signed an agreement with Invincible Brands Holding, headquartered in Berlin, to acquire a 75 percent stake in a business comprising three fast-growing premium direct-to-consumer (D2C) brands: HelloBody, Banana Beauty and Mermaid+Me, said the company.Through this transaction, Henkel will significantly expand its D2C go-to-market footprint in Beauty Care and add stron

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